I collaborated with a team of creative directors, product managers, and developers to create a website for an Australian yoghurt brand in Colorado. My role was to design the mobile version of the site along with the e-commerce Shopify page for brand swag. I also helped develop a design system through a UI kit.
Creating this UI kit was essential to help designers and developers build consistent components and patterns through the website.
The challenge was to share the history and love of this wholesome pure yoghurt. Our client wanted to express their brand’s playful identity through a clean and easy to browse website that shared the brand’s values and rich story.
I designed a simple shop page that kept the look and feel of the rest of the site. The quick shop feature allowed consumers to browse products and add to their shopping cart more efficiently.
My role was to translate the original concept into a mobile version of the site simplifying each tile and section of the page.
From top to bottom, we see product highlights, new products, a snippet of the story, and more tiles to share the product story.
There was a need to share four main parts to the brand story, how it’s made, philosophy, values, and their history. This snippet illustrates the making of the yoghurt, the ingredients they use and how wholesome every product is because of how it’s made.
This page highlights products offered in the many unique flavors and where a customer can find them in the nearest store or market.
This is the only part of the site that a customer can shop. A customer can click on any product to discover details and add to their shopping cart.